If only a small fraction of what is already known about the effects of sugar were to be revealed in relation to any other material used as a food additive, that material would promptly be banned.

...Directors of a large food-manufacturing firm (:)...At one extreme (: one) said it was not his job to protect people from themselves he was not forcing people to eat his products, and if they chose to do so at the risk of harming themselves, it was of their own free choice.