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There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the slightly intangible piece that creative agencies hold at their heart.
John Woodward
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John Woodward
Ideas
Hold
Agency
Heart
Pieces
Soft
Deals
Planning
Roles
Endure
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Piece
Intangible
Sides
Identity
Agencies
Creative
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Enduring
Business
Meaning
Slightly
More quotes by John Woodward
By a quirk of culture and history, it could be that China has arrived today where many other 'more developed countries' will arrive tomorrow.
John Woodward