Quote

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

John Wanamaker

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John Wanamaker
Age: 84 †
Born: 1838
Born: July 11
Died: 1922
Died: December 12
Merchant
Politician
Philadelphia
Pennsylvania
J. Wanamaker
Always
Customers
Kept
Writers
Often
Experience
Customer
Must
Goods
Writing
Buying
Mind
Advertising

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I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and woman are apt to decide questions from the standpoint of expediency rather than the eternal principles laid down by God, Himself.
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No mistake or failure is as bad as to stop and not try again.
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I know that half of my advertising dollars are wasted ... I just don't know which half.
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One may walk over the highest mountain one step at a time.
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Courtesies cannot be borrowed like snow shovels you must have some of your own.
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People who cannot find time for recreation are obliged sooner or later to find time for illness.
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I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.
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It's easy to work for somebody else all you have to do is show up.
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Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.
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You can never ride on the wave that came in and went out yesterday.
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Courtesy is the one coin you can never have too much of or be stingy with.
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Nothing comes merely by thinking about it.
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