Quote

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Example
Ipod
System
Ipods
Looking
Methodology
Perfect
User
Jobs
Steve
Ends
Users
Entire
Starting

More quotes by John Sculley

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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
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If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
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Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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Marketing is really theater. It's like staging a performance.
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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
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If you spend too much time worrying about how other people perceive you, you'll never break the rules.
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Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
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Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
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No great marketing decisions have ever been made on qualitative data
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Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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There are just moments when all the stars are aligned for breakthrough products.
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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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People are going to be most creative and productive when they're doing something they're really interested in.
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If you repeat something long enough people believe it's what happened.
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