Quote

The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

John Sculley

Change background

T
T
T

Change font

TAGS & TOPICS

John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Beautiful
Looked
Anything
Created
Tampering
Even
Impossible
Macintosh
Made
Eyes
Steve
People
Though
Consumer
Eye
Boards
Jobs
Consumers
Didn
Boxes

More quotes by John Sculley

Image
There are just moments when all the stars are aligned for breakthrough products.
John Sculley
Image
Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
John Sculley
Image
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
John Sculley
Image
The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
John Sculley
Image
If you repeat something long enough people believe it's what happened.
John Sculley
Image
Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
John Sculley
Image
The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
John Sculley
Image
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
John Sculley
Image
Implementers aren't considered bozos anymore
John Sculley
Image
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
John Sculley
Image
Marketing is really theater. It's like staging a performance.
John Sculley
Image
People are going to be most creative and productive when they're doing something they're really interested in.
John Sculley
Image
Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
John Sculley
Image
Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
John Sculley
Image
Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
John Sculley
Image
Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
John Sculley
Image
If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
John Sculley
Image
Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
John Sculley
Image
If you spend too much time worrying about how other people perceive you, you'll never break the rules.
John Sculley
Image
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
John Sculley