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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Didn
Boxes
Beautiful
Looked
Anything
Created
Tampering
Even
Impossible
Macintosh
Made
Eyes
Steve
People
Though
Consumer
Eye
Boards
Jobs
Consumers

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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
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There are just moments when all the stars are aligned for breakthrough products.
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
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Marketing is really theater. It's like staging a performance.
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People are going to be most creative and productive when they're doing something they're really interested in.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
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Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
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If you repeat something long enough people believe it's what happened.
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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
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Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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Implementers aren't considered bozos anymore
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