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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Eye
Boards
Jobs
Consumers
Didn
Boxes
Beautiful
Looked
Anything
Created
Tampering
Even
Impossible
Macintosh
Made
Eyes
Steve
People
Though
Consumer

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Marketing is really theater. It's like staging a performance.
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If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
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If you spend too much time worrying about how other people perceive you, you'll never break the rules.
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If you repeat something long enough people believe it's what happened.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
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No great marketing decisions have ever been made on qualitative data
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
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People are going to be most creative and productive when they're doing something they're really interested in.
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Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
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Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
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The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
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Implementers aren't considered bozos anymore
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Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
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There are just moments when all the stars are aligned for breakthrough products.
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