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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Eye
Boards
Jobs
Consumers
Didn
Boxes
Beautiful
Looked
Anything
Created
Tampering
Even
Impossible
Macintosh
Made
Eyes
Steve
People
Though
Consumer

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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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People are going to be most creative and productive when they're doing something they're really interested in.
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Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
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Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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There are just moments when all the stars are aligned for breakthrough products.
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No great marketing decisions have ever been made on qualitative data
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Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
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Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
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If you spend too much time worrying about how other people perceive you, you'll never break the rules.
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Implementers aren't considered bozos anymore
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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
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Marketing is really theater. It's like staging a performance.
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The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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