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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Everything
Apples
User
Looks
Understood
Lens
Feel
Design
Lenses
Feels
System
Industrial
Even
Whether
Apple
Things
Experience
Users
Like
Best
Boards
Look
Laid
Designing

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People are going to be most creative and productive when they're doing something they're really interested in.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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Implementers aren't considered bozos anymore
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No great marketing decisions have ever been made on qualitative data
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If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
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Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
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Marketing is really theater. It's like staging a performance.
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There are just moments when all the stars are aligned for breakthrough products.
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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
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If you spend too much time worrying about how other people perceive you, you'll never break the rules.
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Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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If you repeat something long enough people believe it's what happened.
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
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