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Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Nothing
Ignorance
Nation
Bring
Education
Nations
Divide
Knowledge
Divides
Together
Educated
Better
Population

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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
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If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
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Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
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No great marketing decisions have ever been made on qualitative data
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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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Marketing is really theater. It's like staging a performance.
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If you spend too much time worrying about how other people perceive you, you'll never break the rules.
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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
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