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People are going to be most creative and productive when they're doing something they're really interested in.

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Productions
Interested
Creative
Going
Something
Really
People
Productive

More quotes by John Sculley

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If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
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No great marketing decisions have ever been made on qualitative data
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There are just moments when all the stars are aligned for breakthrough products.
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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
John Sculley
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Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
John Sculley
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The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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If you spend too much time worrying about how other people perceive you, you'll never break the rules.
John Sculley
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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Implementers aren't considered bozos anymore
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If you repeat something long enough people believe it's what happened.
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
John Sculley
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
John Sculley
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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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Marketing is really theater. It's like staging a performance.
John Sculley
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
John Sculley
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Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
John Sculley