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No great marketing decisions have ever been made on qualitative data

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Decision
Business
Ever
Great
Qualitative
Made
Marketing
Data
Decisions

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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
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There are just moments when all the stars are aligned for breakthrough products.
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Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
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Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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Implementers aren't considered bozos anymore
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
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Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
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Marketing is really theater. It's like staging a performance.
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Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
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If you repeat something long enough people believe it's what happened.
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Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.
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Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.
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