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No great marketing decisions have ever been made on qualitative data

John Sculley

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John Sculley
Age: 85
Born: 1939
Born: April 6
Businessman
Businessperson
New York City
New York
Decision
Business
Ever
Great
Made
Qualitative
Marketing
Data
Decisions

More quotes by John Sculley

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Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
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If you spend too much time worrying about how other people perceive you, you'll never break the rules.
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Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
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Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
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If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
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People are going to be most creative and productive when they're doing something they're really interested in.
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The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
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Marketing is really theater. It's like staging a performance.
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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
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Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
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In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
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The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
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If you repeat something long enough people believe it's what happened.
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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There are just moments when all the stars are aligned for breakthrough products.
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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.
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