You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you don't really want to interact with them you just want to know you're part of the human race. And if you get in trouble, you'll know someone else is there.

I've gone on record to say that I'm proud of the PC version of Daikatana and I stand behind that.

You have to design and program differently. Combat action in an MMO is so different to combat in a first-person shooter.

I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.

I'm creating the kind of games that I like right now. I'm not being held back by technology.

You want stealth? Be a rogue in 'World of Warcraft'.

I still like to play games that have a beginning, an end and a story.

There are too many games being developed by people that have no business creating games.

What I didn't foresee in 2005 was the rise of the post-PC, which are all these tablets now. These are the things that actually will probably be the end of the consoles.

It is very important to lead the field and innovate in game design.

I live way out in the country, in truck-country.