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Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision.

John P. Kotter

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John P. Kotter
Age: 77
Born: 1947
Born: February 25
Economist
Educator
University Teacher
San Diego
California
John Paul Kotter
Good
Vision
Guts
Evokes
People
Show
Data
Anxieties
Faith
Anxiety
Transfer
Sense
Anger
Transfers
Shows
Communication
Credible
Need
Level
Accepts
Needs
Accepting
Evoke
Something
Levels
Addresses

More quotes by John P. Kotter

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In an ever changing world, you never learn it all, even if you keep growing into your 90s.
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Managers are trained to make incremental, programmatic improvements. They aren't trained to lead large-scale change.
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Overcoming complacency is crucial at the start of any change process, and it often requires a little bit of surprise, something that grabs attention at more than an intellectual level. You need to surprise people with something that disturbs their view that everything is perfect.
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Leadership produces change. That is its primary function
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In the final analysis, change sticks when it becomes the way we do things around here.
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Without credible communication, and a lot of it, the hearts and minds of others are never captured.
John P. Kotter
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If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
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Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.
John P. Kotter
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One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see the need for and the logic of a change. The education process can involve one-on-one discussions, presentations to groups, or memos and reports.
John P. Kotter
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Never underestimate the magnitude of the power of the forces that reinforce the status quo.
John P. Kotter
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Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
John P. Kotter
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The heart of change is in the emotions.
John P. Kotter
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Great leadership does not mean running away from reality. Sometimes the hard truths might just demoralize the company, but at other times sharing difficulties can inspire people to take action that will make the situation better.
John P. Kotter
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We are always creating new tools and techniques to help people, but the fundamental framework is remarkably resilient, which means it must have something to do with the nature of organizations or human nature.
John P. Kotter
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A culture truly changes only when a new way of operating has been shown to succeed over some minimum period of time.
John P. Kotter
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No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.
John P. Kotter
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Leaders establish the vision for the future and set the strategy for getting there.
John P. Kotter
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Most people don't lead their own lives - they accept their lives
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A higher rate of urgency does not imply ever-present panic, anxiety, or fear. It means a state in which complacency is virtually absent.
John P. Kotter
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Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.
John P. Kotter