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Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.
John P. Kotter
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John P. Kotter
Age: 77
Born: 1947
Born: February 25
Economist
Educator
University Teacher
San Diego
California
John Paul Kotter
Littles
Brains
Ideas
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Abstract
Neurologists
Much
Remembered
Crammed
Drama
Analytics
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More quotes by John P. Kotter
Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.
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Motivation is not a thinking word it's a feeling word.
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In the final analysis, change sticks when it becomes the way we do things around here.
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Most people don't lead their own lives - they accept their lives
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A higher rate of urgency does not imply ever-present panic, anxiety, or fear. It means a state in which complacency is virtually absent.
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We learn best - and change - from hearing stories that strike a chord within us.
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No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.
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Leadership produces change. That is its primary function
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Leaders establish the vision for the future and set the strategy for getting there.
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Leadership is about coping with change
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Anyone in a large organization who thinks major change is impossible should probably get out.
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One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see the need for and the logic of a change. The education process can involve one-on-one discussions, presentations to groups, or memos and reports.
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Leadership is different from management, but not for the reasons most people think.
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Complacency is almost always the product of success or perceived success
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Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.
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People change what they do less because they are given an analysis that shifts their thinking than because they are shown a truth that influences their feelings.
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Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision.
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Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
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Without credible communication, and a lot of it, the hearts and minds of others are never captured.
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Great leadership does not mean running away from reality. Sometimes the hard truths might just demoralize the company, but at other times sharing difficulties can inspire people to take action that will make the situation better.
John P. Kotter
