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Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.

John P. Kotter

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John P. Kotter
Age: 77
Born: 1947
Born: February 25
Economist
Educator
University Teacher
San Diego
California
John Paul Kotter
Little
Abstract
Neurologists
Much
Remembered
Crammed
Drama
Analytics
Longer
Programmed
Brain
Slide
Stories
Slides
Littles
Brains
Ideas
Tales

More quotes by John P. Kotter

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Without credible communication, and a lot of it, the hearts and minds of others are never captured.
John P. Kotter
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The heart of change is in the emotions.
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One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see the need for and the logic of a change. The education process can involve one-on-one discussions, presentations to groups, or memos and reports.
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Leadership is different from management, but not for the reasons most people think.
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Tradition is a very powerful force.
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We learn best - and change - from hearing stories that strike a chord within us.
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No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.
John P. Kotter
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Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision.
John P. Kotter
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Leadership produces change. That is its primary function
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Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.
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Leadership is about coping with change
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Managers are trained to make incremental, programmatic improvements. They aren't trained to lead large-scale change.
John P. Kotter
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Never underestimate the power of a good story.
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In the final analysis, change sticks when it becomes the way we do things around here.
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Anyone in a large organization who thinks major change is impossible should probably get out.
John P. Kotter
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If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
John P. Kotter
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In an ever changing world, you never learn it all, even if you keep growing into your 90s.
John P. Kotter
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Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.
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Most US corporations today are over-managed and under-led. They need to develop their capacity to exercise leadership.
John P. Kotter
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Great leadership does not mean running away from reality. Sometimes the hard truths might just demoralize the company, but at other times sharing difficulties can inspire people to take action that will make the situation better.
John P. Kotter