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Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.
John P. Kotter
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John P. Kotter
Age: 77
Born: 1947
Born: February 25
Economist
Educator
University Teacher
San Diego
California
John Paul Kotter
Much
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Crammed
Drama
Analytics
Longer
Programmed
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Slide
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Slides
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Neurologists
More quotes by John P. Kotter
People change what they do less because they are given an analysis that shifts their thinking than because they are shown a truth that influences their feelings.
John P. Kotter
Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.
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Leadership produces change. That is its primary function
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Most people don't lead their own lives - they accept their lives
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In an ever changing world, you never learn it all, even if you keep growing into your 90s.
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No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.
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Anyone in a large organization who thinks major change is impossible should probably get out.
John P. Kotter
Leadership is different from management, but not for the reasons most people think.
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Great leadership does not mean running away from reality. Sometimes the hard truths might just demoralize the company, but at other times sharing difficulties can inspire people to take action that will make the situation better.
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We see, we feel, we change.
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Without credible communication, and a lot of it, the hearts and minds of others are never captured.
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Tradition is a very powerful force.
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The heart of change is in the emotions.
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Most US corporations today are over-managed and under-led. They need to develop their capacity to exercise leadership.
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Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision.
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Never underestimate the power of a good story.
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Motivation is not a thinking word it's a feeling word.
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A higher rate of urgency does not imply ever-present panic, anxiety, or fear. It means a state in which complacency is virtually absent.
John P. Kotter
Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
John P. Kotter
One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see the need for and the logic of a change. The education process can involve one-on-one discussions, presentations to groups, or memos and reports.
John P. Kotter
