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Every technology that comes into filmmaking is first a gimmick. Think about sound with 'The Jazz Singer' or the first colour or surround sound - it takes a while for filmmakers to understand how to use it.

John Lasseter

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John Lasseter
Age: 67
Born: 1957
Born: January 12
Animator
Executive Producer
Film Director
Film Editor
Film Producer
Screenwriter
Hollywood
California
John Alan Lasseter
John A. Lasseter
Firsts
Singers
First
Jazz
Every
Technology
Gimmick
Think
Takes
Gimmicks
Thinking
Sound
Singer
Understand
Surround
Use
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More quotes by John Lasseter

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Sure, they were simple desk lamps with only a minimal amount of movement, but you could immediately tell that Luxo Jr. was a baby, and that the big one was his mother. In that short little film, computer animation went from a novelty to a serious tool for filmmaking.
John Lasseter
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Never in the history of cinema has a medium entertained an audience. It's what you do with the medium.
John Lasseter
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Animation is the one type of movie that really does play for the entire audience. Our challenge is to make stories that connect for kids and adults.
John Lasseter
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When I look at the success I have, it's because of my creative thinking skills.
John Lasseter
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One of the fun things about play is making up stories.
John Lasseter
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You cannot base a whole movie on just the imagery alone. It has to be the story and the characters.
John Lasseter
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At Pixar, after every movie we have postmortum meetings where we discuss what worked and what didn't work.
John Lasseter
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Animation is the only thing I ever wanted to do in my whole life. I have no desire for live-action or anything else.
John Lasseter
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Every single Pixar film, at one time or another, has been the worst movie ever put on film. But we know. We trust our process. We don't get scared and say, 'Oh, no, this film isn't working.'
John Lasseter
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Quality is the best business plan.
John Lasseter
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The closer you get to reality, the harder it is to make it look convincing to the audience. That's why I tend to make things [films] that are a little bit more caricature.
John Lasseter
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If you can think about it, you can create it.
John Lasseter
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I love movies that make me cry, because they're tapping into a real emotion in me, and I always think afterwards How did they do that?
John Lasseter
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I think that the entertainment industry and the entertainment press tends to focus on opening weekend box office as a measure of the success of a film and I think the true success is out there in people's homes and how much they absolutely love these characters.
John Lasseter
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My mother was a high school arts teacher, so I was always surrounded by the arts
John Lasseter
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The more we all help each other, the more we all benefit. So go out there. Help others.
John Lasseter
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I have this saying. Quality is the best business plan. I believe so strongly in that.
John Lasseter
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This is what I always tell my filmmakers-you have to do tons of research, because you don't know where the inspiration is going come from.
John Lasseter
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To me, I would much rather be part of a healthy industry than being the only player in a dead industry. There are so many great artists out there. And the goal is to make great movies, you know? So to be successful, quality is the best business plan as I always say.
John Lasseter
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I think the painted backgrounds in animations are absolutely stunningly beautiful. There's something really special about this medium. I don't believe audiences have grown past it. I think what audiences love is to be entertained-thoroughly, deeply entertained, and that's what I've always set out to do.
John Lasseter