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To take full advantage of computer animation, you have to pay as much attention to the believable as you do the unbelievable.

John Lasseter

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John Lasseter
Age: 67
Born: 1957
Born: January 12
Animator
Executive Producer
Film Director
Film Editor
Film Producer
Screenwriter
Hollywood
California
John Alan Lasseter
John A. Lasseter
Pay
Full
Attention
Take
Believable
Much
Animation
Unbelievable
Advantage
Computer

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Quality is the best business plan.
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I love the villains who are really hyper-smart. When at the end of the movie you find out what they were about, and it makes absolutely perfect sense from their point of view.
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There’s never a wrong idea. You just keep throwing stuff out and inevitably there are elements of different things that inspire a character or environment.
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I have this saying. Quality is the best business plan. I believe so strongly in that.
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If you can think about it, you can create it.
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Animation is the one type of movie that really does play for the entire audience. Our challenge is to make stories that connect for kids and adults.
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Your voice is worthwhile. Have faith in it.
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I believe in the nobility of entertaining people and I take great, great pride that people are willing to give me two or three hours of their busy lives.
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There is such amazing talent at Disney. My job is 100% creative, and I am very excited to creatively lead them.
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The closer you get to reality, the harder it is to make it look convincing to the audience. That's why I tend to make things [films] that are a little bit more caricature.
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I believe in research you cannot do enough research believability comes out of what's real.
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I've got Disney blood running through my veins.
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People have a real love of looking at small worlds - something inside them is innately attracted to that 'miniature' realm.
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The art challenges the technology, and the technology inspires the art.
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I always felt a little bit like a little kid that's never grown up in the world of adults.
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My mother was a high school arts teacher, so I was always surrounded by the arts
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At Pixar, after every movie we have postmortum meetings where we discuss what worked and what didn't work.
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I think that the entertainment industry and the entertainment press tends to focus on opening weekend box office as a measure of the success of a film and I think the true success is out there in people's homes and how much they absolutely love these characters.
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Humor is the easiest to achieve the 'heart' is always the toughest, because you can't tell people to feel a certain way.
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A gem of a short film has a sense of pure joy in animation that is different from anything you see in a feature film.
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