All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.

Don't sell yourself short. No one will value you. Set a fair price for you, your book, your services, whatever it is that you have to offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.

How much power is there in a thousand noisy engines? I tell you, there is more power in a single blade of grass.

Freedom is not from the outside. It's of the inside.

Giving back or giving forward is the one true law of marketing.