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The modern corporation must manufacture not only goods but the desire for the goods it manufactures.
John Kenneth Galbraith
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John Kenneth Galbraith
Age: 97 †
Born: 1908
Born: October 15
Died: 2006
Died: April 29
Diplomat
Economist
Non-Fiction Writer
Politician
University Teacher
John K. Galbraith
Business
Manufactures
Must
Manufacture
Corporation
Goods
Corporations
Advertising
Modern
Desire
More quotes by John Kenneth Galbraith
I think without a doubt, that what is called financial genius is merely a rising market.
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Educators have yet to realize how deeply the industrial system is dependent upon them.
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We now in the United States have more security guards for the rich than we have police services for the poor districts. If you're looking for personal security, far better to move to the suburbs than to pay taxes in New York.
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It was not hard to persuade people that the market was sound as always in such times they asked only that the dispiriting voices of doubt be muted and that there should be tolerably frequent expressions of confidence.
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All, the intelligent and stupid, diligent and idle, have been swept along on a current of increased output that, in the usual case, owed nothing whatever to their efforts.
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In fact, the wage-price spiral is the functional counterpart of unemployment. The latter occurs when there is insufficient demand the spiral operates when there is too much and also,unfortunately, when there is just enough.
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I accept the global complex and global trade more than do some of my liberal colleagues because I consider this a wise alternative to national tension and conflict.
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The only function of economic forecasting is to make astrology look respectable.
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Unemployment is rarely considered desirable except by those who have not experienced it.
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Humor is richly rewarding to the person who employs it. It has some value in gaining and holding attention, but it has no persuasive value at all.
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American university presidents are a nervous breed I have never thought well of them as a class.
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Conscience is better served by a myth.
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Any country that has Milton Friedman as an adviser has nothing to fear from a few million Arabs.
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More die in the United States of too much food than of too little.
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Men are, in fact, either sustained by organization or they sustain organization.
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In public administration good sense would seem to require that public expectation be kept at the lowest possible level in order to minimize eventual disappointment.
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Even the word depression itself was the terminological product of an effort to soften the connotation of deep trouble. In the last century, the term crisis was normally employed. With time, however, this acquired the connotation of the misfortune it described.
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Wealth is not without its advantages and the case to the contrary, although it has often been made, has never proved widely persuasive.
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According to the experience of all but the most accomplished jugglers, it is easier to keep one ball in the air than many.
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The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.
John Kenneth Galbraith
