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Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
John Kao
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John Kao
Age: 74
Born: 1950
Born: January 1
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The manager's job - the impresario's job - is to preside over the company's efforts to jam so the business runs really well.
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Organizations are about putting ideas through one or more types of gating procedures. In this way, ideas go from being a whim to becoming a project, from being a skunk works effort to becoming an official, mainstream effort, from being an unfounded program to a funded process, and so on.
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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
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Instead of command and control, managing the creative process is about facilitating and permitting.
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The impresario functions as a bridge and a translator. He or she is a bridge between the creative point of view - which is often very focused on the creative task itself - and the resource-allocation process. The impresario has to make certain the funds and people required to get that task completed are available.
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All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
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The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.
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Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.
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The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.
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The creative process is different from the traditional production and work-flow process. It is not so linear.
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The imagination is like a muscle: it strengthens through use.
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The conventional asset-allocation method is like sheet music. It is prescribed, it has right answers and wrong answers and it sounds about the same every time. But jamming is different. Jamming is when you make the music. When you improvise and adapt to conditions. When you are creative.
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People must get respect for their new ideas.
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You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
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The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.
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