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The larger the price tag, the more you have to adopt what I call the postmodern management approach. What I mean by that is that you have to use everything when you make a decision.

John Kao

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John Kao
Age: 74
Born: 1950
Born: January 1
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More quotes by John Kao

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The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.
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You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
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You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.
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The conventional asset-allocation method is like sheet music. It is prescribed, it has right answers and wrong answers and it sounds about the same every time. But jamming is different. Jamming is when you make the music. When you improvise and adapt to conditions. When you are creative.
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The creative process is different from the traditional production and work-flow process. It is not so linear.
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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
John Kao
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The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.
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The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.
John Kao
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Instead of command and control, managing the creative process is about facilitating and permitting.
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The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.
John Kao
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Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
John Kao
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Organizations are about putting ideas through one or more types of gating procedures. In this way, ideas go from being a whim to becoming a project, from being a skunk works effort to becoming an official, mainstream effort, from being an unfounded program to a funded process, and so on.
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People must get respect for their new ideas.
John Kao
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Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
John Kao
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In the end it is the musician who actually plays the notes. The impresario - or the project leader - is only there to make sure that happens. That is a very different type of management mind-set.
John Kao
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The imagination is like a muscle: it strengthens through use.
John Kao
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The impresario functions as a bridge and a translator. He or she is a bridge between the creative point of view - which is often very focused on the creative task itself - and the resource-allocation process. The impresario has to make certain the funds and people required to get that task completed are available.
John Kao
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All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
John Kao
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A pioneering and invaluable work about what it really takes to build innovation capability in society.
John Kao
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Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
John Kao