Quote

Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.

John Kao

Change background

T
T
T

Change font

TAGS & TOPICS

John Kao
Age: 74
Born: 1950
Born: January 1
Author
Writer
Ideas
Fresh
Really
Model
Way
Traditional
People
Models
Outside
Cola
Novel
Coca
Ways
Combining
Getting
Output

More quotes by John Kao

Image
The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.
John Kao
Image
The conventional asset-allocation method is like sheet music. It is prescribed, it has right answers and wrong answers and it sounds about the same every time. But jamming is different. Jamming is when you make the music. When you improvise and adapt to conditions. When you are creative.
John Kao
Image
The creative process is different from the traditional production and work-flow process. It is not so linear.
John Kao
Image
The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.
John Kao
Image
The imagination is like a muscle: it strengthens through use.
John Kao
Image
The impresario functions as a bridge and a translator. He or she is a bridge between the creative point of view - which is often very focused on the creative task itself - and the resource-allocation process. The impresario has to make certain the funds and people required to get that task completed are available.
John Kao
Image
Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
John Kao
Image
You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.
John Kao
Image
Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.
John Kao
Image
The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
John Kao
Image
A pioneering and invaluable work about what it really takes to build innovation capability in society.
John Kao
Image
Managing the creative process means selecting the best people and then letting them do their work. That means nurturing. It also means, from time to time, creating drama - even uncertainty - so that the creative environment has an edge to it, a charge, and does not run out of steam.
John Kao
Image
Instead of command and control, managing the creative process is about facilitating and permitting.
John Kao
Image
The manager's job - the impresario's job - is to preside over the company's efforts to jam so the business runs really well.
John Kao
Image
You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
John Kao
Image
Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
John Kao
Image
The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.
John Kao
Image
If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
John Kao
Image
All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
John Kao
Image
Creativity, my students learn, is as natural a function of the mind as breathing or digestion are natural functions of the body.
John Kao