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You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
John Kao
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John Kao
Age: 74
Born: 1950
Born: January 1
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More quotes by John Kao
The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.
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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
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Creativity, my students learn, is as natural a function of the mind as breathing or digestion are natural functions of the body.
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The manager's job - the impresario's job - is to preside over the company's efforts to jam so the business runs really well.
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The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.
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Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.
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Jazz musicians can be great teachers of business. Their creativity is not dependent on their mood, it does not have to be coaxed out of them, it has nothing to do with the phases of the moon or even how they feel that day. They go on stage and start playing. Being creative is their job.
John Kao
In the end it is the musician who actually plays the notes. The impresario - or the project leader - is only there to make sure that happens. That is a very different type of management mind-set.
John Kao
The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.
John Kao
You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.
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A pioneering and invaluable work about what it really takes to build innovation capability in society.
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Obviously businesses do not operate like an artists' commune. Business involves deploying finite resources to achieve goals in a competitive environment to make money. That is something creative people understand.
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The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.
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The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.
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The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
John Kao
The imagination is like a muscle: it strengthens through use.
John Kao
Instead of command and control, managing the creative process is about facilitating and permitting.
John Kao
All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
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Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
John Kao
The conventional asset-allocation method is like sheet music. It is prescribed, it has right answers and wrong answers and it sounds about the same every time. But jamming is different. Jamming is when you make the music. When you improvise and adapt to conditions. When you are creative.
John Kao