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The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.

John Kao

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John Kao
Age: 74
Born: 1950
Born: January 1
Author
Writer
Jobs
Impresario
Manager
Managers
Driven
Creativity
Company

More quotes by John Kao

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Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
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A pioneering and invaluable work about what it really takes to build innovation capability in society.
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Organizations are about putting ideas through one or more types of gating procedures. In this way, ideas go from being a whim to becoming a project, from being a skunk works effort to becoming an official, mainstream effort, from being an unfounded program to a funded process, and so on.
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The conventional asset-allocation method is like sheet music. It is prescribed, it has right answers and wrong answers and it sounds about the same every time. But jamming is different. Jamming is when you make the music. When you improvise and adapt to conditions. When you are creative.
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Instead of command and control, managing the creative process is about facilitating and permitting.
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The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.
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The imagination is like a muscle: it strengthens through use.
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The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
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The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.
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Managing the creative process means selecting the best people and then letting them do their work. That means nurturing. It also means, from time to time, creating drama - even uncertainty - so that the creative environment has an edge to it, a charge, and does not run out of steam.
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In the end it is the musician who actually plays the notes. The impresario - or the project leader - is only there to make sure that happens. That is a very different type of management mind-set.
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Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
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The manager's job - the impresario's job - is to preside over the company's efforts to jam so the business runs really well.
John Kao
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The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.
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You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
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Jazz musicians can be great teachers of business. Their creativity is not dependent on their mood, it does not have to be coaxed out of them, it has nothing to do with the phases of the moon or even how they feel that day. They go on stage and start playing. Being creative is their job.
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Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.
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People must get respect for their new ideas.
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Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
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