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The creative process is different from the traditional production and work-flow process. It is not so linear.

John Kao

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John Kao
Age: 74
Born: 1950
Born: January 1
Author
Writer
Traditional
Flow
Creative
Process
Different
Work
Linear
Production
Productions

More quotes by John Kao

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Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
John Kao
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All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
John Kao
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Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
John Kao
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Obviously businesses do not operate like an artists' commune. Business involves deploying finite resources to achieve goals in a competitive environment to make money. That is something creative people understand.
John Kao
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Jazz musicians can be great teachers of business. Their creativity is not dependent on their mood, it does not have to be coaxed out of them, it has nothing to do with the phases of the moon or even how they feel that day. They go on stage and start playing. Being creative is their job.
John Kao
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The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
John Kao
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The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.
John Kao
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The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.
John Kao
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Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.
John Kao
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The conventional asset-allocation method is like sheet music. It is prescribed, it has right answers and wrong answers and it sounds about the same every time. But jamming is different. Jamming is when you make the music. When you improvise and adapt to conditions. When you are creative.
John Kao
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Managing the creative process means selecting the best people and then letting them do their work. That means nurturing. It also means, from time to time, creating drama - even uncertainty - so that the creative environment has an edge to it, a charge, and does not run out of steam.
John Kao
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The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.
John Kao
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People must get respect for their new ideas.
John Kao
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The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.
John Kao
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Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
John Kao
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The imagination is like a muscle: it strengthens through use.
John Kao
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The manager's job - the impresario's job - is to preside over the company's efforts to jam so the business runs really well.
John Kao
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You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
John Kao
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You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.
John Kao
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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
John Kao