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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.

John Kao

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John Kao
Age: 74
Born: 1950
Born: January 1
Author
Writer
Bottom
Large
Products
Contribution
Line
Subtle
Challenges
Product
Lines
Easily
Often
Track
Come
Challenge

More quotes by John Kao

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Instead of command and control, managing the creative process is about facilitating and permitting.
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Organizations are about putting ideas through one or more types of gating procedures. In this way, ideas go from being a whim to becoming a project, from being a skunk works effort to becoming an official, mainstream effort, from being an unfounded program to a funded process, and so on.
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Obviously businesses do not operate like an artists' commune. Business involves deploying finite resources to achieve goals in a competitive environment to make money. That is something creative people understand.
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Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
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The manager's job - the impresario's job - is to preside over the company's efforts to jam so the business runs really well.
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Jazz musicians can be great teachers of business. Their creativity is not dependent on their mood, it does not have to be coaxed out of them, it has nothing to do with the phases of the moon or even how they feel that day. They go on stage and start playing. Being creative is their job.
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You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
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The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.
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Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a new approach to a tune or a performance.
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You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.
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Managing the creative process means selecting the best people and then letting them do their work. That means nurturing. It also means, from time to time, creating drama - even uncertainty - so that the creative environment has an edge to it, a charge, and does not run out of steam.
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The impresario functions as a bridge and a translator. He or she is a bridge between the creative point of view - which is often very focused on the creative task itself - and the resource-allocation process. The impresario has to make certain the funds and people required to get that task completed are available.
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Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
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All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
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Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.
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People must get respect for their new ideas.
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The creative process is different from the traditional production and work-flow process. It is not so linear.
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Creativity, my students learn, is as natural a function of the mind as breathing or digestion are natural functions of the body.
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The imagination is like a muscle: it strengthens through use.
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The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
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