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Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.

John Kao

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John Kao
Age: 74
Born: 1950
Born: January 1
Author
Writer
Creativity
Effects
Profits
Wells
Sales
Well
Weather
Enough
Measure
Something
Determine
Like
Profit
Effect

More quotes by John Kao

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The larger the price tag, the more you have to adopt what I call the postmodern management approach. What I mean by that is that you have to use everything when you make a decision.
John Kao
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A pioneering and invaluable work about what it really takes to build innovation capability in society.
John Kao
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The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.
John Kao
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Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
John Kao
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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
John Kao
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The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.
John Kao
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Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a new approach to a tune or a performance.
John Kao
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Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
John Kao
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Jazz musicians can be great teachers of business. Their creativity is not dependent on their mood, it does not have to be coaxed out of them, it has nothing to do with the phases of the moon or even how they feel that day. They go on stage and start playing. Being creative is their job.
John Kao
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The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.
John Kao
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Managing the creative process means selecting the best people and then letting them do their work. That means nurturing. It also means, from time to time, creating drama - even uncertainty - so that the creative environment has an edge to it, a charge, and does not run out of steam.
John Kao
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In the end it is the musician who actually plays the notes. The impresario - or the project leader - is only there to make sure that happens. That is a very different type of management mind-set.
John Kao
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The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.
John Kao
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The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
John Kao
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Instead of command and control, managing the creative process is about facilitating and permitting.
John Kao
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The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.
John Kao
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Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.
John Kao
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Creativity, my students learn, is as natural a function of the mind as breathing or digestion are natural functions of the body.
John Kao
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You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.
John Kao
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You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.
John Kao