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I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers I can't be anti-consumerist in that sense.
John Elkington
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John Elkington
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More quotes by John Elkington
What people say often precedes what they think. Some people sometimes say, I have to hear myself talk before I know what I think. I think language sometimes, because it opens new channels, it opens new doors, is enormously important.
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Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.
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