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Advertising is not merely an assembly of competing messages it is a language itself which is always being used to make the same general proposal
John Berger
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John Berger
Age: 90 †
Born: 1926
Born: November 5
Died: 2017
Died: January 2
Art Critic
Art Historian
Author
Critic
Journalist
Novelist
Opinion Journalist
Painter
Poet
Screenwriter
Writer
Hackney
John Peter Berger
Used
Proposal
Make
Assembly
Always
Competing
Advertising
Messages
Merely
General
Language
More quotes by John Berger
It can happen that a book, unlike its authors, grows younger as the years pass.
John Berger
We who draw do so not only to make something observed visible to others, but also to accompany something invisible to its incalculable destination
John Berger
When we read a story, we inhabit it. The covers of the book are like a roof and four walls. What is to happen next will take place within the four walls of the story. And this is possible because the story's voice makes everything its own.
John Berger
A drawing is essentially a private work, related only to the artist's own needs a 'finished' statue or canvas is essentially a public, presented work - related far more directly to the demands of communication.
John Berger
History always constitutes the relation between a present and its past. Consequently fear of the present leads to mystification of the past
John Berger
We only see what we look at. To look is an act of choice.
John Berger
The animal has secrets which, unlike the secrets of caves, mountains, seas are specifically addressed to man.
John Berger
When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act. Whenever he looked he saw the labour of existence and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
John Berger
The past is the one thing we are not prisoners of. We can do with the past exactly what we wish. What we can't do is to change its consequences.
John Berger
My heart born naked was swaddled in lullabies. Later alone it wore poems for clothes. Like a shirt I carried on my back the poetry I had read. So I lived for half a century until wordlessly we met. From my shirt on the back of the chair I learn tonight how many years of learning by heart I waited for you.
John Berger
The opposite of love is not to hate but to separate. If love and hate have something in common it is because, in both cases, their energy is that of bringing and holding together
John Berger
All nationalisms are at heart deeply concerned with names: with the most immaterial and original human invention. Those who dismiss names as a detail have never been displaced but the peoples on the peripheries are always being displaced. That is why they insist upon their continuity - their links with their dead and the unborn.
John Berger
Everything in life, is a question of drawing a life, John, and you have to decide for yourself where to draw it. You cant draw it for others. You can try, of course, but it doesn't work. People obeying rules laid down my somebody else is not the same thing as respecting life. And if you want to respect life, you have to draw a line.
John Berger
Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.
John Berger
To remain innocent may also be. to remain ignorant.
John Berger
A photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory. These contradictions both hide and increase the natural ambiguity of the photographic image.
John Berger
Words are so often used in the opposite sense, as a screen of diversion. It's the struggle towards truthfulness which is the same whether one is writing a poem, a novel or an argument.
John Berger
Photographs bear witness to a human choice being exercised in a given situation. A photograph is a result of the photographer's decision that it is worth recording that this particular event or this particular object has been seen. If everything that existed were continually being photographed, every photograph would become meaningless.
John Berger
Hair is associated with sexual power. With passion. The woman's sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
John Berger
What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind. It is not an art of the princes or the bourgeoisie. It is popular and vagrant. In the sky of the cinema people learn what they might have been and discover what belongs to them apart from their single lives.
John Berger
