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Advertising is not merely an assembly of competing messages it is a language itself which is always being used to make the same general proposal
John Berger
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John Berger
Age: 90 †
Born: 1926
Born: November 5
Died: 2017
Died: January 2
Art Critic
Art Historian
Author
Critic
Journalist
Novelist
Opinion Journalist
Painter
Poet
Screenwriter
Writer
Hackney
John Peter Berger
Messages
Merely
General
Language
Used
Proposal
Make
Assembly
Always
Competing
Advertising
More quotes by John Berger
Between the experience of living a normal life at this moment on the planet and the public narratives being offered to give a sense to that life, the empty space, the gap, is enormous.
John Berger
My heart born naked was swaddled in lullabies. Later alone it wore poems for clothes. Like a shirt I carried on my back the poetry I had read. So I lived for half a century until wordlessly we met. From my shirt on the back of the chair I learn tonight how many years of learning by heart I waited for you.
John Berger
We live in a dominant culture of ceaseless Departure and Progress that has so far lasted two or three centuries.
John Berger
When we read a story, we inhabit it. The covers of the book are like a roof and four walls.
John Berger
Glamour cannot exist without personal social envy being a common and widespread emotion. The industrial society ... recognises nothing except the power to acquire ... No other kind of hope or satisfaction or pleasure can any longer be envisaged within the culture of capitalism.
John Berger
Drawing is a way of coming upon the connection between things, just like metaphor in poetry reconnects what has become separated.
John Berger
When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act. Whenever he looked he saw the labour of existence and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
John Berger
What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind.
John Berger
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
John Berger
One can say of language that it is potentially the only human home, the only dwelling place that cannot be hostile to man.
John Berger
If every event which occurred could be given a name, there would be no need for stories.
John Berger
Malevich, Lissitsky, Kandinsky, Tatlin, Pevsner, Rodchenko... all believed in the social role of art... Their works were like hinged doors, connecting activity with activity. Art with engineering music with painting poetry with design fine art with propaganda photographs with typography diagrams with action the studio with the street.
John Berger
We who draw do so not only to make something observed visible to others, but also to accompany something invisible to its incalculable destination
John Berger
It can happen that a book, unlike its authors, grows younger as the years pass.
John Berger
The opposite of love is not to hate but to separate. If love and hate have something in common it is because, in both cases, their energy is that of bringing and holding together
John Berger
The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
John Berger
Photographs bear witness to a human choice being exercised in a given situation. A photograph is a result of the photographer's decision that it is worth recording that this particular event or this particular object has been seen. If everything that existed were continually being photographed, every photograph would become meaningless.
John Berger
To be naked is to be oneself. To be nude is to be seen naked by others and yet not recognized for oneself. A naked body has to be seen as an object in order to become a nude. (The sight of it as an object stimulates the use of it as an object.) Nakedness reveals itself. Nudity is placed on display. To be naked is to be without disguises.
John Berger
The human imagination... has great difficulty in living strictly within the confines of a materialist practice or philosophy. It dreams, like a dog in its basket, of hares in the open.
John Berger
Autobiography begins with a sense of being alone. It is an orphan form.
John Berger