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Advertising is not merely an assembly of competing messages it is a language itself which is always being used to make the same general proposal
John Berger
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John Berger
Age: 90 †
Born: 1926
Born: November 5
Died: 2017
Died: January 2
Art Critic
Art Historian
Author
Critic
Journalist
Novelist
Opinion Journalist
Painter
Poet
Screenwriter
Writer
Hackney
John Peter Berger
Always
Competing
Advertising
Messages
Merely
General
Language
Used
Proposal
Make
Assembly
More quotes by John Berger
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
John Berger
Today the discredit of words is very great.
John Berger
The human imagination... has great difficulty in living strictly within the confines of a materialist practice or philosophy. It dreams, like a dog in its basket, of hares in the open.
John Berger
When we read a story, we inhabit it. The covers of the book are like a roof and four walls. What is to happen next will take place within the four walls of the story. And this is possible because the story's voice makes everything its own.
John Berger
Never chain your dogs together with sausages. One must accustom one's self to be bored.
John Berger
Without ethics man has no future. This is to say mankind without them cannot be itself. Ethics determine choices and actions and suggest difficult priorities.
John Berger
A photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory. These contradictions both hide and increase the natural ambiguity of the photographic image.
John Berger
The camera relieves us of the burden of memory.
John Berger
The opposite of love is not to hate but to separate. If love and hate have something in common it is because, in both cases, their energy is that of bringing and holding together
John Berger
What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind. It is not an art of the princes or the bourgeoisie. It is popular and vagrant. In the sky of the cinema people learn what they might have been and discover what belongs to them apart from their single lives.
John Berger
In the modern world, in which thousands of people are dying every hour as a consequence of politics, no writing anywhere can begin to be credible unless it is informed by political awareness and principles. Writers who have neither product utopian trash.
John Berger
We only see what we look at. To look is an act of choice.
John Berger
The relation between what we see and what we know is never settled. Each evening we see the sun set. We know that the earth is turning away from it. Yet the knowledge, the explanation, never quite fits the sight.
John Berger
The collaboration which sometimes follows is seldom based on good will: usually on desire, rage, fear, pity or longing. The modern illusion concerning painting (which post-modernism has done nothing to correct) is that the artist is the creator. Rather he is a reciever. What seems like creaton is the act of giving form to what he has recieved.
John Berger
[O]ften art has judged the judges, pleaded revenge to the innocent and shown to the future what the past suffered, so that it has never been forgotten. . . .
John Berger
Protest and anger practically always derives from hope, and the shouting out against injustice is always in the hope of those injustices being somewhat corrected and a little more justice established.
John Berger
We who draw do so not only to make something observed visible to others, but also to accompany something invisible to its incalculable destination
John Berger
History always constitutes the relation between a present and its past. Consequently fear of the present leads to mystification of the past
John Berger
It can happen that a book, unlike its authors, grows younger as the years pass.
John Berger
The extreme proposition on which Giacometti based all his mature work was that no reality... could ever be shared. This is why he believed it impossible for a work to be finished. This is why the content of any work is not the nature of the figure or head portrayed but the incomplete history of him staring at it.
John Berger
