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Advertising is not merely an assembly of competing messages it is a language itself which is always being used to make the same general proposal
John Berger
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John Berger
Age: 90 †
Born: 1926
Born: November 5
Died: 2017
Died: January 2
Art Critic
Art Historian
Author
Critic
Journalist
Novelist
Opinion Journalist
Painter
Poet
Screenwriter
Writer
Hackney
John Peter Berger
Merely
General
Language
Used
Proposal
Make
Assembly
Always
Competing
Advertising
Messages
More quotes by John Berger
The past is the one thing we are not prisoners of. We can do with the past exactly what we wish. What we can't do is to change its consequences.
John Berger
The camera relieves us of the burden of memory.
John Berger
To be naked is to be oneself. To be nude is to be seen naked by others and yet not recognized for oneself. A naked body has to be seen as an object in order to become a nude. (The sight of it as an object stimulates the use of it as an object.) Nakedness reveals itself. Nudity is placed on display. To be naked is to be without disguises.
John Berger
'Fahrenheit 9/11' is astounding. Not so much as a film - although it is cunning and moving - but as an event.
John Berger
It can happen that a book, unlike its authors, grows younger as the years pass.
John Berger
Today the discredit of words is very great.
John Berger
For the artist, drawing is discovery. And that is not just a slick phrase it is quite literally true.
John Berger
We only see what we look at. To look is an act of choice.
John Berger
What any true painting touches is an absence - an absence of which without the painting, we might be unaware. And that would be our loss.
John Berger
The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognizes neither pity nor pitilessness.
John Berger
When we read a story, we inhabit it. The covers of the book are like a roof and four walls. What is to happen next will take place within the four walls of the story. And this is possible because the story's voice makes everything its own.
John Berger
In the average European oil painting of the nude the principal protagonist is never painted. He is the spectator in front of the picture and he is presumed to be a man.
John Berger
Autobiography begins with a sense of being alone. It is an orphan form.
John Berger
Protest and anger practically always derives from hope, and the shouting out against injustice is always in the hope of those injustices being somewhat corrected and a little more justice established.
John Berger
Between the experience of living a normal life at this moment on the planet and the public narratives being offered to give a sense to that life, the empty space, the gap, is enormous.
John Berger
The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
John Berger
When we read a story, we inhabit it. The covers of the book are like a roof and four walls.
John Berger
The human imagination... has great difficulty in living strictly within the confines of a materialist practice or philosophy. It dreams, like a dog in its basket, of hares in the open.
John Berger
A drawing is essentially a private work, related only to the artist's own needs a 'finished' statue or canvas is essentially a public, presented work - related far more directly to the demands of communication.
John Berger
Glamour cannot exist without personal social envy being a common and widespread emotion.
John Berger
