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Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.

John Battelle

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John Battelle
Age: 59
Born: 1965
Born: November 4
Author
Journalist
Pasadena
California
John Linwood Battelle
Understand
Place
World
Increasingly
Mechanism
Marketing
Search
Within

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It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google really knows about what the world is up to.
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The old internet is shrinking and being replaced by walled gardens over which Google's crawlers can't climb.
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