Music is entertainment, and all the various methods of consumption are out there. Go for what you like, simple as that!

Not only do you need great lyrics, a great message, a great story, great vocals, great chords... you also need great instrumentation, great editing, great sonics, great mixing, and great mastering. It all comes together to make something truly great, and I think each element combines together to create a powerful impact on the consumer.

I strive to create drum samples that have a variety of engineering and capturing options in order to build a unique drum sound.

Plugins can be created to unleash your creativity and break down technical barriers between the artist and his ideas.

I noticed a lot of bands always having a few people in the band being interested in recording and audio production, so I got the idea to create products that would appeal to them. Rather than create tools that only engineers could understand, I designed tools that any musician could use and get instant great sounding results.

Take care of your ears, they're everything!