Imagine what our culture would be like if Americans sold ideas, words, and books with the same creativity we use to sell designer jeans, shampoo, and rock stars. Why, we might end up with people whos attention span for the printed word is longer than the time it takes to read a T-shirt.

You became a reader because you saw and heard someone you admired enjoying the experience, someone led you to the world of books even before you could read, let you taste the magic of stories, took you to the library, and allowed you to stay up later at night to read in bed.

What we teach children to love and desire will always outweigh what we make them learn.

Readers don't grow in trees. But they are grown-in places where they are fertilized with lots of print, and above all, read to daily.

Neither books nor people have Velcro Sides -- there must be a bonding agent -- someone who attaches child to book.

Story is the vehicle we use to make sense of our lives in a world that often defies logic.

If you don't read much, you really don't know much. You're dangerous.

Students who read the most also read the best, achieve the most, and stay in school the longest. Conversely, those who dont read much cannot get better at it.

Each day millions of children arrive in American classrooms in search of more than reading and math skills. They are looking for a light in the darkness of their lives, a Good Samaritan who will stop and bandage a bruised heart or ego.

Instead of educating the I.Q., we need to educate the H.Q., the heart quotient, the matters of truth, love, justice, and compassion. There are two ways to do this. One is through the read life experiences and the other is through literature. Literature has the power to take us outside ourselves and returns to ourselves a changed self.

We have instant pudding, instant photos, instant coffee—but there are no instant adults.

Amid the push to excellence, with its measurement and accountability, it is easy to lose sight of a key ingredient in reading a book - the pleasure it bring us, something too many boil down to a dirty word: FUN.