Quote

What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.

Jim Stengel

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Jim Stengel
Age: 69
Born: 1955
Born: May 5
Businessman
Businessperson
Really
Marketing
Make
Selling
Relationships
Telling
Building
Todays
Today
Shift
Need
Relevant
Needs
Consumers

More quotes by Jim Stengel

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Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.
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If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
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We are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.
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Maximum growth and high ideals are not incompatible. They’re inseparable.
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