Quote

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.

Jim Stengel

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Jim Stengel
Age: 69
Born: 1955
Born: May 5
Businessman
Businessperson
Today
Empowering
Consumers
Traditional
Media
Marketed
Technology
Responsive
Control
Empower
Less
Embracing
Business
Technologies

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What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.
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We are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.
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Maximum growth and high ideals are not incompatible. They’re inseparable.
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If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
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