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The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
Jim Mullen
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Jim Mullen
Age: 78
Born: 1945
Born: November 26
Guitarist
Jazz Guitarist
Jazz Musician
Glasgow
Scotland
Worry
Competitive
Greater
Brand
Less
Brands
Business
Loyalty
Must
Marketing
Command
Promotions
Price
Promotion
Pay
Sensitivity
More quotes by Jim Mullen
When you look at a strong brand, you see a promise.
Jim Mullen
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.
Jim Mullen