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When you look at a strong brand, you see a promise.
Jim Mullen
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Jim Mullen
Age: 78
Born: 1945
Born: November 26
Guitarist
Jazz Guitarist
Jazz Musician
Glasgow
Scotland
Strong
Look
Looks
Brand
Brands
Promise
Business
More quotes by Jim Mullen
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
Jim Mullen
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.
Jim Mullen