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We're obviously going to spend a lot in marketing because we think the product sells itself.

Jim Allchin

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Jim Allchin
Age: 73
Born: 1951
Born: January 1
Computer Scientist
Guitarist
Musician
Singer-Songwriter
Grand Rapids
Michigan
Products
Spend
Business
Going
Think
Marketing
Thinking
Sells
Obviously
Product

More quotes by Jim Allchin

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I continue to see a healthy PC market, very healthy. The machines will continue to morph you'll see smaller machines that have more capability.
Jim Allchin
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Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.
Jim Allchin
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We can build a better product than Linux.
Jim Allchin
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I continue to see good growth in the mobile space I expect to see PCs being the core driver in the home. And I mean that for entertainment along with the work-at-home space.
Jim Allchin
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I would buy a Mac today if I was not working at Microsoft.
Jim Allchin
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If you're going to kill someone there isn't much reason to get all worked up about it and angry - you just pull the trigger. Angry discussions beforehand are a waste of time. We need to smile at Novell while we pull the trigger.
Jim Allchin
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Today, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.
Jim Allchin