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The better the coverage, the more discriminating the viewer.

Jessica Savitch

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Jessica Savitch
Age: 36 †
Born: 1947
Born: February 1
Died: 1983
Died: October 23
Correspondent
Journalist
News Presenter
San Diego
California
Almost Golden: The Jessica Savitch Story
Jessica Beth Savitch
Discriminating
Viewer
Coverage
Viewers
Better

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Newscasters cannot call attention to themselves by being too attractive or too unattractive.
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Television news is a delicate balance of serving public good and private gain.
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A fact of modern life is that it takes women longer to get ready than men.
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Every time I am in danger of believing the glamour of my own press, some incident inevitably brings me back to earth.
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Never refuse an assignment except when there is a conflict of interest, a potential of danger to you or your family, or you hold a strongly biased attitude about the subject under focus.
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The relationship between talent — a term loosely applied to those who work on-air — and management is uneasy, at best.
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It is my belief that one's salary is between an individual and the IRS.
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Walking into a room filled with people you don't know but who know you brings out your worst vulnerabilities.
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In real life, events seem much less dramatic.
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I hadn't realized until I covered the police beat just how seedy crime is.
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It had not occurred to me that marriage requires the same effort as a career. And unlike a career, marriage requires a joint effort.
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You can easily die racing to cover a bank robbery as you can in a war zone.
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The most important event I covered was the Panama Canal debate, which dragged on for months.
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Texas was defined by its larger-than-life characters, particularly politicians.
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In the beginning, my mother humored me when I told her I wanted to be a reporter.
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News events cannot be controlled, nor can newscasts be mapped out like entertainment shows.
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Our free enterprise system of disseminating information is collectively referred to as The Media. But there is no collective.
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Mistakes are not always the result of someone's ineptitude.
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No matter how many goals you have achieved, you must set your sights on a higher one.
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To get it first is important - but more important is to get it right.
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