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The better the coverage, the more discriminating the viewer.

Jessica Savitch

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Jessica Savitch
Age: 36 †
Born: 1947
Born: February 1
Died: 1983
Died: October 23
Correspondent
Journalist
News Presenter
San Diego
California
Almost Golden: The Jessica Savitch Story
Jessica Beth Savitch
Better
Discriminating
Viewer
Coverage
Viewers

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No matter how many goals you have achieved, you must set your sights on a higher one.
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In real life, events seem much less dramatic.
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When I first anchored in 1970, I had never seen a woman anchor a news show.
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Women were seldom given quality assignments or adequate air time.
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Men still control the news, both on and off camera.
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Many senators have developed a canny sense of what will play best for the audience.
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News reporting is a cycle: No matter how much you work at sending a message, it's only successful if it's received.
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The most important event I covered was the Panama Canal debate, which dragged on for months.
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Every time I am in danger of believing the glamour of my own press, some incident inevitably brings me back to earth.
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It had not occurred to me that marriage requires the same effort as a career. And unlike a career, marriage requires a joint effort.
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Our free enterprise system of disseminating information is collectively referred to as The Media. But there is no collective.
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Women didn't want to watch other women on television because they were jealous of their husbands' diverted attention.
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Television news is a delicate balance of serving public good and private gain.
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I hadn't realized until I covered the police beat just how seedy crime is.
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A fact of modern life is that it takes women longer to get ready than men.
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It is my belief that one's salary is between an individual and the IRS.
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To get it first is important - but more important is to get it right.
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Mistakes are not always the result of someone's ineptitude.
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News events are like Texas weather. If you don't like it, wait a minute.
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My goal was to be a network correspondent by the time I was 30.
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