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The better the coverage, the more discriminating the viewer.

Jessica Savitch

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Jessica Savitch
Age: 36 †
Born: 1947
Born: February 1
Died: 1983
Died: October 23
Correspondent
Journalist
News Presenter
San Diego
California
Almost Golden: The Jessica Savitch Story
Jessica Beth Savitch
Viewer
Coverage
Viewers
Better
Discriminating

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Every time I am in danger of believing the glamour of my own press, some incident inevitably brings me back to earth.
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Women were seldom given quality assignments or adequate air time.
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To get it first is important - but more important is to get it right.
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When I was a little girl in the 1950s, it would not have been possible for me to say, I want to be an anchorwoman when I grow up.
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You can easily die racing to cover a bank robbery as you can in a war zone.
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News events are like Texas weather. If you don't like it, wait a minute.
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Some news managers have been slow to grasp that good television news is always substance over form.
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It is my belief that one's salary is between an individual and the IRS.
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Television is intensely personal.
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No matter how many goals you have achieved, you must set your sights on a higher one.
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My current goal is to place a moratorium on goals.
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In the beginning, my mother humored me when I told her I wanted to be a reporter.
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My goal was to be a network correspondent by the time I was 30.
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Many senators have developed a canny sense of what will play best for the audience.
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A fact of modern life is that it takes women longer to get ready than men.
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Women didn't want to watch other women on television because they were jealous of their husbands' diverted attention.
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The code of the road is, if there is anything to eat, eat if there is a place to sit, sit if there is a restroom, go.
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The idea of stardom was difficult to grasp. It was like being schizophrenic there was her, the woman on television, and the real me.
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News reporting is a cycle: No matter how much you work at sending a message, it's only successful if it's received.
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Never refuse an assignment except when there is a conflict of interest, a potential of danger to you or your family, or you hold a strongly biased attitude about the subject under focus.
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