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The better the coverage, the more discriminating the viewer.
Jessica Savitch
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Jessica Savitch
Age: 36 †
Born: 1947
Born: February 1
Died: 1983
Died: October 23
Correspondent
Journalist
News Presenter
San Diego
California
Almost Golden: The Jessica Savitch Story
Jessica Beth Savitch
Discriminating
Viewer
Coverage
Viewers
Better
More quotes by Jessica Savitch
The relationship between talent — a term loosely applied to those who work on-air — and management is uneasy, at best.
Jessica Savitch
My goal was to be a network correspondent by the time I was 30.
Jessica Savitch
Women didn't want to watch other women on television because they were jealous of their husbands' diverted attention.
Jessica Savitch
Some news managers have been slow to grasp that good television news is always substance over form.
Jessica Savitch
The code of the road is, if there is anything to eat, eat if there is a place to sit, sit if there is a restroom, go.
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News events are like Texas weather. If you don't like it, wait a minute.
Jessica Savitch
Never refuse an assignment except when there is a conflict of interest, a potential of danger to you or your family, or you hold a strongly biased attitude about the subject under focus.
Jessica Savitch
Newscasters cannot call attention to themselves by being too attractive or too unattractive.
Jessica Savitch
I hadn't realized until I covered the police beat just how seedy crime is.
Jessica Savitch
A fact of modern life is that it takes women longer to get ready than men.
Jessica Savitch
You can easily die racing to cover a bank robbery as you can in a war zone.
Jessica Savitch
Many senators have developed a canny sense of what will play best for the audience.
Jessica Savitch
News reporting is a cycle: No matter how much you work at sending a message, it's only successful if it's received.
Jessica Savitch
The most important event I covered was the Panama Canal debate, which dragged on for months.
Jessica Savitch
When I first anchored in 1970, I had never seen a woman anchor a news show.
Jessica Savitch
It is my belief that one's salary is between an individual and the IRS.
Jessica Savitch
News events cannot be controlled, nor can newscasts be mapped out like entertainment shows.
Jessica Savitch
Texas was defined by its larger-than-life characters, particularly politicians.
Jessica Savitch
Women were seldom given quality assignments or adequate air time.
Jessica Savitch
Television is intensely personal.
Jessica Savitch