Who cares and who doesn't care about a project, is going to shape the project in a significant way.

Is it OK for Amazon to know every word of every book you've read? Are you comfortable with that? Maybe you are. Is it OK to let everybody know you eat Corn Flakes? OK, but then there are certain products you might not want people to know that you're using. ...

More and more women are going online.

To be connected to the real world is healthy and important.

People don't just stop playing Facebook games. They divorce them.

Our affluence has allowed us to move to a place where we tend to make things pleasurable, as opposed to efficient.

LinkedIn's got a little progress bar. It wants you to do things like sign up 10 of your friends. It does that near the end. At the beginning it's like, 'You put in your name. 20 percent progress! How about some other information?' People want to fill in that progress bar. They like to complete a task. They like to check a box.

You don't want the office to be a completely relaxing place. You want it to be a vibrant place.

The main way to reduce stress in the workplace is by picking the right people.

Usually, the best ideas come from having to fix a really hard problem.

Game mechanics are the core of what a game truly is. They are the interactions and relationships that remain when all of the aesthetics, technology, and story are stripped away.

Games are starting to creep into every aspect of our day.

Facebook is terrifying to the traditional games biz.

Everybody is playing games. There are games now for pretty much every age, every demographic.

The thing that all sports have in common is that they have no fantasy elements, which is a little weird.

I jokingly call this convergence of games into reality the Gamepocalypse: the moment when every moment of life is actually a game.

A game is a problem-solving activity, approached with a playful attitude