Quote

A journalist and an information architect face exactly the same problem - how to give shape to the pile of information in front of you in a way that will make it easy and natural for people to comprehend. I can't imagine any better preparation for the work I do now.

Jesse James Garrett

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Jesse James Garrett
Age: 74
Born: 1950
Born: January 1
Businessperson
Designer
Programmer
User Interface Designer
Make
Natural
Shapes
People
Easy
Fronts
Give
Exactly
Pile
Problem
Front
Comprehend
Better
Information
Architect
Giving
Imagine
Journalist
Work
Face
Preparation
Way
Faces
Shape

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User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
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Also, if nothing else, writing this book has really changed the way I experience bookstores. I have a whole different appreciation for the amount of work packed into even the slimmest volume on the shelves.
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If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.
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A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.
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But despite the universality of URLs, we often forget that they're not just a handy way to address network resources. They're also valuable communication tools.
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Effective communication is a key factor in the success of your product.
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I'm not sure that you can say definitively that some roles are better filled by consultants, but I would say that some projects are better handled by consultants.
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