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The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.

Jerry Jones

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Jerry Jones
Age: 82
Born: 1942
Born: October 13
American Football Player
Businessman
Businessperson
General Manager
LA
California
Jerrel Wayne Jones
Jerral Wayne Jones Sr.
Time
Front
Quarter
Television
Thanksgiving
Decision
Quarters
Year
Nfl
Interest
Makers
Business
Fourth
Trying
Christmas
Years
Fronts
Premium

More quotes by Jerry Jones

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It's kind of like...with our own checking accounts, just because it's in there doesn't mean you should spend it or can spend it. You know that you have the rent coming.
Jerry Jones
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And I completely am one of the most sensitive in that area as far as the NFL is concerned.
Jerry Jones
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I take a good feeling away from what football brings.
Jerry Jones
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Sports that are continuous and never stop don't give us the opportunity to segment our messages.
Jerry Jones
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There are a lot of people with money, but not with the passion to really go spend it.
Jerry Jones
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If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.
Jerry Jones
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The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.
Jerry Jones
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But if you look at teams that want to share more revenues, they're teams that don't have a lot on the table. They've long since not had any serious investment in their team.
Jerry Jones
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I grew up with great coaching, and it had nothing to do with sports. I had great parents. I really got some great input from there. They were entrepreneurial, middle-class business people.
Jerry Jones
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You talk about the [armed] service teaches you how to depend on each other, the service makes you aware of the common good and strips that down. Guys who go into service get to have that. But that's a high price to pay in this day and time with going into service.
Jerry Jones
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I promise you that during my life, I was more concerned about not letting people down, about doing my part, than I was ever into what it did for me. That is one of the great things about sports, and frankly, football really does instill that.
Jerry Jones
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Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.
Jerry Jones
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I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.
Jerry Jones
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Y'all should come to Cowboys Stadium and watch us beat the Giants' asses.
Jerry Jones
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I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.
Jerry Jones
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Anybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.
Jerry Jones
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You don't see young men walk out and say, Hey, let's go knock the [stuff] out of each other. You say, Let's hit some grounders. Let's play catch. Let's shoot some baskets.
Jerry Jones
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We are continuing to look for ways that we can do something that's good for both of us. Good for both of us being the Cowboys relative to relief as to our cap management and good for him that would maybe be some pluses for him on his contract.
Jerry Jones
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Only 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.
Jerry Jones
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We have long moved away from some of the principles of law as to what is fair and equitable in the United States. We all see every day that's debatable, 50-50 in almost all cases.
Jerry Jones