Portray your product as average and that's all that it will ever be.

Complacency will be the architecture of your downfall.

When you create something that connects, your story will travel faster than ever before.

At the end of the day, it doesn’t matter how good your PowerPoint slides are or your strategy or concept. What it really comes down to is your team. How motivated and willing are they to reinvent your organization and how much do they understand the evolving consumer need?