It's all easier said than done, and it isn't even easy to say.

Everybody has a direct view of the person behind the art, so there is going to be a certain amount of awareness of who is making songs. But I like paintings where you can see the brush-strokes.

Unfortunately most easily-digested entertainment has as much actual content as a Spongebob Squarepants episode, so the trick is to try to fit actual nourishing content into enjoyable entertainment.

About Jimi Hendrix - although his playing is at an uber-level, his voice is quite lo-fi and normal, like a regular person singing in the shower, and this makes his music much better than if he was just a technical player and singer.

In the past, Koreans have mostly copied other countries' engines, and so there's been kind of a problem with quality and a real limit on what they could do with that.

To be entertaining and educational and enlightening, all at once, this is a good goal to have.

I prefer artists who are creative more than artists who are technical, I think everybody would agree with that.

I don't think talking about myself making songs is a very interesting topic, there are so many other more engaging things to think about and write about.

I never felt like I had a surface image to rely on that people would like - I always felt like my music would not be very fancy music, my voice is not very fancy, there is nothing hiding me from the audience.

I do feel pretty lucky that I'm not so great at playing and singing, it forces me to make sure I've really got something worth presenting because I can't rely on any kind of virtuosity to dazzle people with.

A lot more people will want to hear a 5-minute singing cartoon about Communism in China than will want to read that PhD thesis, and that's the power of it even if a lot of details will be missing - that's the reason something like that often has more impact on society.