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Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.

Jeffrey Kluger

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Jeffrey Kluger
Age: 70
Born: 1954
Born: May 21
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More quotes by Jeffrey Kluger

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We pride ourselves on being the only species that understands the concept of risk, yet we have a confounding habit of worrying about mere possibilities while ignoring probabilities, building barricades against perceived dangers while leaving ourselves exposed to real ones.
Jeffrey Kluger
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Spare a thought for the poor introverts among us. In a world of party animals and glad-handers, they're the ones who stand by the punch bowl. In a world of mixers and pub crawls, they prefer to stay home with a book. Everywhere around them, cell phones ring and e-mails chime and they just want a little quiet.
Jeffrey Kluger
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Becoming food savvy is one thing, but it's amazing how fast savvy turns to snooty, and snooty leaves you preparing three-hour meals that break your budget and that the kids won't even eat.
Jeffrey Kluger
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My family went through divorces and remarriages and the later, blended home - and then watched that home explode, too.
Jeffrey Kluger
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Everybody loves to spend money at least some of the time - because everybody loves the stuff you can buy with it. The key to the pleasure level of any transaction is the balance between the pain of the payment and the reward of the purchased object.
Jeffrey Kluger
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Athletes often start life at the opposite end of the wealth and prestige spectrum, but as soon as they exhibit an unusual talent for swinging a bat or sinking a free-throw they may find that the rules have been suspended for them. They are waved through school and into the pros, and incidents of bad behavior are overlooked or covered up.
Jeffrey Kluger
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We're learning how important it is both to preserve sibling relationships if they work and repair them if they're broken. We're also learning a lot about nonliteral siblings - stepsiblings, half-siblings - and the surprising power they can have.
Jeffrey Kluger
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When it comes to raising civilized kids there are no hard rules, but there are two things on which most parents agree: Boys are generally wilder than girls, and adolescents are wilder than kids of any other age. If you've got an adolescent boy, you're in the sweet spot for trouble.
Jeffrey Kluger
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A close family member once offered his opinion that I exhibit the phone manners of a goat, then promptly withdrew the charge - out of fairness to goats.
Jeffrey Kluger
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I grew up in a suburb of Baltimore with an extremely high concentration of Jewish families - where the Levys and Cohens in the high school yearbook went on for pages, where I could count far more temples than I ever could churches. Anti-Semitism, in our cultural biodome, was mostly an abstract concept.
Jeffrey Kluger
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Well, I think of the folks who are the climate deniers as the flat Earthers and the people who say the moon landings never happened.
Jeffrey Kluger
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Even the best computer in the world has no idea that it exists. You do. No one knows what creates that ineffable awareness that we're here.
Jeffrey Kluger
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As the National Football League and other pro sports increasingly reckon with the early dementia, mental health issues, suicides and even criminal behavior of former players, the risk of what's known as chronic traumatic encephalopathy (CTE), is becoming clear.
Jeffrey Kluger
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Part-black generally means all-black in Americans' minds. Just as part-Asian or part-Hispanic or part-anything-else usually puts individuals in those minority-groups' camps.
Jeffrey Kluger
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Spending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.
Jeffrey Kluger
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Never mind what you've heard. Halle Berry was not the first black woman to win an Academy Award for Best Actress. She was actually the 74th white one. And never mind all this talk about America electing its first black President Barack Obama is actually the 44th white man to hold the job.
Jeffrey Kluger
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There's only one thing harder than living in a home with an adolescent - and that's being an adolescent. The moodiness, the volatility, the wholesale lack of impulse control, all would be close to clinical conditions if they occurred at another point in life. In adolescence, they're just part of the behavioral portfolio.
Jeffrey Kluger
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My own life has in some ways been a decades-long tour of the sibling experience. I have full sibs, I have half-sibs, and for a time I had step-sibs.
Jeffrey Kluger
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Toxins love to get you while you're young. Lead, mercury, secondhand smoke and sundry other environmental nasties do a lot more damage when tissue is immature, vulnerable and growing than when it's mature and comparatively fixed.
Jeffrey Kluger
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What people fear most about tragedy is its randomness - a taxi cab jumps the curb and hits a pedestrian, a gun misfires and kills a bystander. Better to have some rational cause and effect between incident and injury. And if cause and effect aren't possible, better that there at least be some reward for all the suffering.
Jeffrey Kluger